Thursday, July 03, 2008

Google - Yahoo! Advertising Partnership

Following the partnership reached between Google and Yahoo! over advertising where Yahoo will have Google Ad words advertisements along side the search results on it's pages, Justice department's anti-trust division has started looking into this deal as a possible anti competitive strategy. Subpoena has been issued in this regard to the concerned companies. The NYT article can be read here.

In an another development around Microsoft's bid for Yahoo!, Yahoo! has released a letter to its shareholders saying that why an advertising deal with Google is a better alternative than Microsoft's bid for the search business of Yahoo. The transcript of the letter can be found here. To read the NYT article, click here

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