The Apple Store

On Sunday, I had the oppurtunity to visit the celebrate and much talked Apple Store in New York. I had planned for a trip to this place over the weekend.



The store is at 5th Av just besides the Central Park. You wont see an advertisement board or an flashing electronic board indicating the store. After all, Apple stands for simplicity! They have a huge square glass box containing an apple, the registered trademark of the company.

There are video screens in shape of iPod on all four sides of this box and an attendant wearing a white Tee to help you out from your first step in the store premises. There's a capsule lift to take you down to the store which is at the first level of Basement. The lift is transparent cylidrical glass. You can also take the stairs, which encircle the lift.

As you come out of the lift, you will see a deluge of people trying their hands on most sleep and attractive gadgets of this decade. There's simplicity inside the store too. All products are displayed on large rectangular tables. Big posters are on the walls, most of them of iPod nano and iPod touch. The iPods areplace on tables with high quality Bose headphones attached to them, which will give birth to the unresistable temptation to own both of them, the nano and the Bose headphones. The new iPod nano is damn sleek, more lightweight, sleeker and sexy in looks. There cant be a better mp3 player in market which can beat it in looks or sound quality. I cant comment about durability.

There are attendants all over the store to help you out about any question related to apple products. There are attendants standing near some pre-designated posts where they have iPod touch and iPhone for people who want ot buy them. You just need to be in queue and let them know if you want free laser engraving or not and then you can pay the bill at the cash counters.

On the other side of the lift are Macintosh, powerbook. Damn, they look so tempting to own one!

Then there are lot of accessories on sale for everything from iPod to Mac. They have sound systems and headphones and socks for iPod :P

All in all a great store. If you happen to be in Ny, do pay a visit to this place, no matter you love Apple products or not!